Skip To Main Content
Skip To Main Content
Pasadena Tournament of Roses

Tournament of Roses - Rose Bowl Game

Kevin Ash

Kevin Ash

Kevin has spent his professional career working in collegiate and international amateur sports management. 

As the Chief Administrative Officer of the Rose Bowl Game since 1998, his duties include the oversight of all aspects of the annual Rose Bowl Football Game for the Tournament of Roses Association. 

He has also served in similar roles with FIFA World Cup 94, the 1996 Olympic Games in Atlanta, Georgia, the 2010 Olympic Games in Vancouver, Canada, and thirteen years at the University of Southern California managing their athletic ticketing and game management program.  

Kevin is a graduate of the University of Southern California, with a degree in Broadcast Journalism/Sports Information. While at USC, Kevin played men’s volleyball, and was a member of the 1977 national championship team.

Kevin is married to Kathleen Ash, who is the Associate Vice President for Development at Loyola Marymount University. Kevin and Kathy have two adult children, Hilary, who is the Director of Strategy and Operations for LA2028, and Connor, who is an Busines Development Manager at Tigris Sponsorship & Marketing.