Tournament of Roses - Rose Bowl Game

Alyssa began working at the Tournament of Roses in 2015. She has worked in several areas of the organization, entering as an Executive Assistant and currently serving as the Senior Manager of Marketing & Events for the Rose Bowl Game. 
 
In her role, she oversees our community affairs, as well as supports marketing partnerships and participating team events and hospitality operations. In addition to those areas, she is also involved with the game’s media operations, game day presentations, and fan activations. 
 
Before working with The Granddaddy of Them All, Alyssa started her career at a multicultural public relations agency, H+M Communications in West Hollywood, coordinating red carpet events and publicity for film and consumer entities, including Universal Pictures, Disney and Comcast. There she developed her love for experiential marketing and event planning before pursuing a career in sports at the Tournament of Roses in her hometown of Pasadena. 
 
Alyssa is a graduate of the University of La Verne with a Bachelor’s Degree in Public Relations and resides in South Pasadena with her husband Travis and mini goldendoodle named Remi.